The Specialists Behind Your Market Dominance

Subheadline: Every practice we work with gets the full team — strategists, creatives, SEO specialists, paid media experts, and developers — all focused on one outcome: making you the #1 dermatology practice in your market.

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Depth of Expertise. Singular Focus.

Most agencies spread their team thin across dozens of industries. We don't. Every specialist on this team works exclusively within the dermatology vertical — which means faster execution, sharper creative, and strategies that don't need to be adapted from someone else's playbook.

Leadership That Drives Strategy

Our leadership team brings deep experience in marketing, sales, and business growth—guiding strategy and ensuring every client has a clear path forward.
Ethan Novitsky
Ethan Novitsky
Chief Executive Officer & Partner
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Ethan Novitsky

Chief Executive Officer & Partner
Ethan is a seasoned marketing professional with over 20 years of experience in the industry. Throughout his career, he has helped countless businesses expand and achieve success, with many of them reaching multi-million dollar results. Despite his busy schedule, Ethan values his time with family above all else. He is a dedicated father of 3 boys and enjoys spending quality time with them whenever possible. When he's not working or spending time with family, Ethan can often be found indulging in his love of ice hockey. As a huge Lightning fan, he follows the team closely and also plays the sport himself during his free time. With his wealth of experience in marketing and his passion for both family and sports, Ethan brings a unique perspective to any project he works on. His dedication and expertise have made him a valuable asset to countless businesses over the years, and he continues to make an impact in the industry to this day.
Ethan Novitsky
Zach DeWitt
President & Partner
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Zach DeWitt

President & Partner
Zach is an accomplished entrepreneur and marketing specialist with over 20 years of experience in sales and marketing. He has established himself as a leading figure in the industry, having created over a billion dollars in sales for his clients throughout his career. Aside from his impressive professional achievements, Zach is also an accomplished author, having published several books on marketing and entrepreneurship. His expertise and insights have helped countless individuals and businesses achieve success in their respective industries. Despite his busy schedule, Zach values his personal life and time with family above all else. He enjoys spending quality time with his loved ones and can often be found playing golf or attending Lightning games in his free time. With his vast experience, entrepreneurial spirit, and dedication to his personal life, Zach brings a unique perspective to any project he works on. His expertise and passion for marketing and sales continue to make an impact in the industry, and he remains a valuable asset to any team or client he works with.

The Team Behind the Execution

Our strategy and operations team ensures every project is executed with precision, clarity, and a focus on results.

Creative and Marketing Specialists

From content to campaigns, our team brings your marketing strategy to life.

Development and Technical Expertise

Our development team builds and supports the systems that power your marketing and website performance.
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A Team That Cares About Your Success

We’re more than just a marketing team—we’re a group of people who genuinely care about the businesses we work with.
We approach every project with:
  • Energy and enthusiasm
  • A commitment to doing great work
  • A focus on real results
  • A collaborative, client-first mindset
Our goal is simple: help your practice grow—and make the process clear, effective, and enjoyable along the way.
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The Right Team Makes the Difference

Marketing isn’t just about tools or tactics—it’s about the people behind the strategy.

With the right team in place, your practice gains the expertise, support, and direction needed to grow consistently and confidently.

Ready to Work with a Team That’s Focused on Your Growth?

Let’s build a strategy that helps your dermatology practice attract more patients, convert more opportunities, and grow with confidence.
A team of experts dedicated to helping dermatology practices grow through strategy, creativity, and execution.
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